Sometimes I don’t understand how things work in the smartphone industry. I just can’t get my head around them. Oneplus phones have traditionally been the fastest Android phones at least in the past two to three years. Yet oneplus was caught cheating in the same domain for manipulating the device to get high benchmark scores. Now similarly Xiaomi phones have traditionally been known for their high value for money aspect for their cheap prices. Yet Xiaomi is now in trouble for attempting to do something really crazy in the same domain like a stunt or even a scam. That’s exactly what we are going to be discussing about in this article.
Is it a Stunt or a Scam? Xiaomi
So Xiaomi decided to enter the UK market recently. In case you didn’t know, Xiaomi products were not officially available in the UK until few days back. So they planned a grand opening with several different deals.
The Mi band 3 was offered at 20£ instead of the regular price of 27£.
And there were 4 flash sales, 2 of them for selling the Mi A2 for just 1£. And the remaining 2 flash sales for selling the Mi 8 light again for just 1£ which is less than 100 rupees. So obviously hundreds of thousands of people were interested in getting one of these devices.
Guess how many devices were in stock for the same? Just make a guess.
It was ten.
- 5 units of Mi A2.
- 5 units of Mi 8 Lite.
- And what’s funny here is these were divided into four flash sales 3+3+2+2 . It’s a ridiculous rate.
@xiaomi what a dissapointing UK £1 mobile phone promotion. As soon as the counter went to zero it also became out of stock. Such a scam to get people to view their shopping portal.
— Wasif Mehdi (@wasif_mehdi) November 9, 2018
Everyone in UK is all super disappointed because the phones went out of stock as soon as the sale started.
— IMRANO © ⚒ (@1mrano) November 9, 2018
A user on Twitter Phil Williams strongly claimed the sale was a scam. He has posted the proof of the scams in this tweets.
@XiaomiUK_ Your promotion for the £1 phone was a scam. Looking at the logic and browser requests, there are no calls to check stock limits, you simply swap the text to show 'out of stock' once the timer expired. pic.twitter.com/4HxKFENufL
— Phil Williams (@phil_williams81) November 9, 2018
People in UK felt like daylight robbery. How can a brand as big as Xiaomi can do something like this?
When xiaomi was asked to comment on this controversy, their UK marketing head replied stating that out of thousands who click simultaneously, the tiebreaker is done by selecting the winners randomly.
Is Xiaomi trying to mislead people for not being clear enough with their terms and conditions?
They should have revealed the number of units as soon as they started advertising about the flash sales.
Xiaomi has always been about offering great value for money products, and customer satisfaction is something that’s been their top priority for the past several years.
And I can’t believe they did something like this in a market that they’re just entering. You only get one chance to make a good first impression and that’s an opportunity lost for Xiaomi.
Some Other Posts:
But at least their phones are good, really cheap too. So let’s see what the UK smartphone market has in store for Xiaomi. So that’s it my whole point is why did they even have to do something like this. Xiaomi already offers great phones at value prices. Why these ridiculous flash sales? I mean they just created negative vibes among customers.